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One day, her brother Sa a discussion, resulting in a "go it alone" idea, so who can pick it end? His wife first thought her husband. Ji-Wan's wife encouraged him, said: "The road is by walking." In fact, he wanted to own a career path to trod, now his wife cheer his heart with bottom, and then in 1984, when he left and started a family a tough business. Start making shoes, Ji-case family members on the technical excellence, because they know there is no quality assurance, jobs will be smashed. Therefore, the shoes were produced in Jimo a market vendors fancy. Vendors have to get shoes on the market and selling it under the goods, so hurry door bargaining, the last about 20 yuan a pair, how many they produced. Wang Ji event afterwards, a pair of 20 yuan, half the profits, on an agreed down. At first, they can only produce a few pairs of shoes per day, and later continued recruitment, expansion, output to reach dozens of pairs of hundreds of pairs, but its products are still in short supply. Soon, Qingdao, some of the big stores to purchase. The next year, to sell their products on the provincial market. 1988, the Ji-million take that advantage to rapidly expand the size of the resident built a factory in the town. Nike Football Boots the case of leather shoes Nike Mercurial But to the Trade and Industry Bureau registration "Hantec" trademark, he has met no trouble in mind. The original, "Hantec" trademark was the first to Sichuan Province registered a shoe company. Start, Ji-Wan did not take her seriously, simply re-register a "bergen" trademark. Who knows, "bergen" shoes put on the counter, consumers have raised an objection: "'bergen' is not 'Hantec'?" Confused consumers directly affected markets. Wang Ji million touched on this matter greatly, thus he saw the role and power of the brand. So he make a prompt decision, made a surprising decision???? To buy back the trademarks of Sichuan! Contacts with manufacturers in Sichuan Province, he was informed that this enterprise brink of bankruptcy. But when he made the offer to "Hantec" mark when the other has a high asking price, so about 30 million times, it refuses to let go. At that time, Ji-million shoe only 100 million worth of annual profit, but he did not hesitate to investors bought back the trademark. Ji-million in the brand's emphasis on the case, can not help but gasp in admiration of his strategic vision.