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Strong brand awareness often led him to make decisions in advance. For example, back in the 90's, he would step aside, open recruitment of capable people, including a doctorate as "Mister." Rapid development process in the enterprise, he insists that the majority of its revenue into advertising and brand promotion, the more time is invested tens of millions a year. The result is shoes double the growth of production and sales year after year! He did a lot of money from Italy Introduction of world-class shoe production line, from process technology upgrade products. He would rather discard some economic benefits, they persist in the world Shoes Strong and collaborative enterprise, in cooperation with the process of understanding and learning what they need, through intelligence, leveraging, an occasion to develop. For example, he controlled the French international brand development Co., Ltd., the Fair of France, Italy, the United States and Hong Kong and other places of many product design and marketing planning experts. Hengda Group successfully into the international market Edilinuo can Laudi, enough power brands such as shoes, must rely on the company's intellectual support. Him to do so, one purpose is to enrich, "Hantec" meaning, create ring "Hantec" sign, the "Hantec" made in China " Nike . "He said:" Nike by a brand, integrate and utilize the resources of the world, won the lucrative returns. 'Hantec' should have a 'normal' learning. " Refers to "Hantec" and "fission", Ji-Wan said humorously: "Enterprises today, my contribution to the minimum, because I still have not learned it making shoes, but I made the greatest effort? ?? learn leadership making shoes. " From the first day of school, work and then no matter how busy he is always afflicted by terrible to go to class. He not only read it for yourself, and let the company go to all senior members Recently, a reporter at the "98th China Footwear Exposition and goods 'Famous into the Shoppes' butt show" Wenzhou Field news conference that opened the 1000 exhibition booths fluttering very smoothly now, Nike Football Boots the case of leather shoes Nike Mercurial has been a lot of famous shoes exhibiting a clear response to the brand.